The founders of Heelium, Prateek Sharma and Siddharth Jain are both avid sportsmen who are passionate about creating safe and innovative athletic wear.

Prateek Sharma is the co-founder and CEO of Heelium. He is a Sports Engineer from the Centre for Sports Engineering Research, Sheffield, UK and also graduated as a Materials Engineer from Indian Institute of Technology (IIT) Roorkee. A sports lover, he has also worked with the Adidas Innovation Team in Germany to create better football boots optimized for use on 3G artificial turf pitches. He is passionate about sports equipment, technology and design.

Siddharth Jain, co-founder and COO of Heelium, is also a graduate from Indian Institute of Technology (IIT) Roorkee. A Mechanical Engineer, he worked with American corporate giant, Halliburton in Singapore for four years. He brings a diverse skillset along with his expertise in finance, CAD modelling and an undying love for sports.


Heelium© is amalgamation of ‘helium’, the second lightest element and ‘heel’, the part of the foot that bears the most pressure. Our vision stands on four pillars – safety, high performance, sustainability and innovation.

Using a thorough research and development model, we are working to create sportswear that’s simple yet effective in yielding a high performance. Before its official launch, Heelium was given a grant by the Department of Science and Technology, Government of India for technology development. In March 2018, Heelium won the Economic Times’ Power of Ideas.

Our first product, Bamboo Athletic socks is a step in this direction. The bamboo fibre makes the socks breathable and dry at all times. Made with the goodness of its natural properties, the socks also control the growth of odour and bacteria in the feet. The socks come in different colours and sizes for men and women.

Our flagship product is our high-performance running shoes. The features of the shoes include a special midsole material called Auximpro® which is up to three times more effective in impact absorption. It helps to curb majority of injuries that occur while running as compared to a regular midsole. We are also working on customisation of shoes based on a runner’s foot shape and running style. The shoes will release around December 2018.