{"title":"New Arrival","description":"\u003ch2\u003eDiscover What's New\u003c\/h2\u003e\n\u003cp\u003eWelcome to our newest arrivals – where style meets everyday functionality.\u003c\/p\u003e\n\u003cp\u003eEvery product here represents the latest in comfort, quality, and design, carefully selected to enhance your daily life.\u003c\/p\u003e\n\u003ch3\u003eWhy Shop New Arrivals?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBe First\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Get the latest essentials before anyone else\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Styles\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Stay on-trend with the newest designs and colors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuality You Can Trust\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Chosen for durability and everyday wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited Availability\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– First batches in limited quantities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"heelium-therapy-socks","title":"Heelium Hot \u0026 Cold Therapy Sock - 1 Unit (1 Leg Only)","description":"\u003cp\u003e\u003cstrong\u003eDue to hygiene concerns, This is non-returnable and cannot be exchanged.\u003cbr\u003e\u003cbr\u003eCaution  : \u003c\/strong\u003eConsult a doctor before use if you have any medical conditions. Do not walk while wearing. Avoid use on open wounds or sensitive skin. Discontinue if discomfort occurs.\u003cbr\u003e\u003cstrong\u003eRecommended usage time :\u003c\/strong\u003e 10-20 minutes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES \u0026amp; BENEFITS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eInstant Hot \u0026amp; Cold Relief: \u003c\/strong\u003e2-in-1 therapy socks soothe foot pain, swelling, and soreness. Cold therapy reduces inflammation, while heat relaxes muscles and improves flexibility. Ideal for plantar fasciitis, bunions, neuropathy, and post-surgery recovery.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e360° Full Foot Coverage:\u003c\/strong\u003e Wraps the entire foot, heel, and toe for complete therapy. Stays soft and flexible even when frozen, molding perfectly for maximum contact.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eBuilt-In Gel Design:\u003c\/strong\u003e Medical-grade gel is seamlessly integrated; no inserts, wraps, or setup needed. Easy slip-on style with adjustable Velcro straps for a secure and comfortable fit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Quantity:\u003c\/strong\u003e 1 N\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePRODUCT DESCRIPTION:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"99\" data-start=\"22\"\u003eExperience instant soothing relief with our Heelium Hot \u0026amp; Cold Therapy Socks.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"101\"\u003eThese therapy socks deliver 2-in-1 hot and cold care to ease foot pain, swelling, and soreness. Use cold to curb inflammation and heat to relax tight muscles and improve flexibility—ideal for plantar fasciitis, bunions, neuropathy, and post-surgery recovery.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"544\" data-start=\"361\"\u003eA 360° full-foot design with built-in medical-grade gel stays soft and flexible even when frozen, while adjustable Velcro straps ensure a secure, slip-on fit with no inserts or setup.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eADDITIONAL INFORMATION:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIndia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured, Packed \u0026amp; Marketed by:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHeelium Sports Private Limited\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heelium","offers":[{"title":"Default Title","offer_id":47891250807027,"sku":"U-1P-THERAPYSOCK-NBE","price":1999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/9772\/4232\/files\/new_launch_F.png?v=1761642729"},{"product_id":"heelium-hot-cold-therapy-sock-2-unit","title":"Heelium Hot \u0026 Cold Therapy Socks - 2 Units (Both Legs)","description":"\u003cp\u003e\u003cstrong\u003eDue to hygiene concerns, This is non-returnable and cannot be exchanged.\u003cbr\u003e\u003cbr\u003eCaution: \u003c\/strong\u003eConsult a doctor before use if you have any medical conditions. Do not walk while wearing. Avoid use on open wounds or sensitive skin. Discontinue if discomfort occurs.\u003cbr\u003e\u003cstrong\u003eRecommended usage time:\u003c\/strong\u003e 10-20 minutes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES \u0026amp; BENEFITS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eInstant Hot \u0026amp; Cold Relief: \u003c\/strong\u003e2-in-1 therapy socks soothe foot pain, swelling, and soreness. Cold therapy reduces inflammation, while heat relaxes muscles and improves flexibility. Ideal for plantar fasciitis, bunions, neuropathy, and post-surgery recovery.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e360° Full Foot Coverage:\u003c\/strong\u003e Wraps the entire foot, heel, and toe for complete therapy. Stays soft and flexible even when frozen, molding perfectly for maximum contact.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eBuilt-In Gel Design:\u003c\/strong\u003e Medical-grade gel is seamlessly integrated; no inserts, wraps, or setup needed. Easy slip-on style with adjustable Velcro straps for a secure and comfortable fit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet Quantity:\u003c\/strong\u003e 2 N\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePRODUCT DESCRIPTION:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"99\" data-start=\"22\"\u003eExperience instant soothing relief with our Heelium Hot \u0026amp; Cold Therapy Socks.\u003c\/p\u003e\n\u003cp data-end=\"359\" data-start=\"101\"\u003eThese therapy socks deliver 2-in-1 hot and cold care to ease foot pain, swelling, and soreness. Use cold to curb inflammation and heat to relax tight muscles and improve flexibility—ideal for plantar fasciitis, bunions, neuropathy, and post-surgery recovery.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"544\" data-start=\"361\"\u003eA 360° full-foot design with built-in medical-grade gel stays soft and flexible even when frozen, while adjustable Velcro straps ensure a secure, slip-on fit with no inserts or setup.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eADDITIONAL INFORMATION:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIndia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured, Packed \u0026amp; Marketed by:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHeelium Sports Private Limited\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Heelium","offers":[{"title":"Default Title","offer_id":48052912423155,"sku":"U-2P-THERAPYSOCK-NBE","price":3949.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/9772\/4232\/files\/Pack_of_2_F.png?v=1762772237"},{"product_id":"men-round-neck-tshirt","title":"Heelium Bamboo Round Neck T-shirt for Men","description":"\u003cp\u003e\u003cstrong\u003eFEATURES \u0026amp; BENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003cstrong\u003ePremium Bamboo T-Shirt for Men:\u003c\/strong\u003e Made from high-quality bamboo fabric for an ultra-soft, lightweight men’s t-shirt that feels smoother than cotton and moves effortlessly with your body.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003cstrong\u003eBreathable \u0026amp; Moisture-Wicking Fabric:\u003c\/strong\u003e Designed to keep you cool and dry, this men’s bamboo t-shirt absorbs sweat quickly, making it ideal for daily wear, travel, and long hours.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003cstrong\u003eOdour-Resistant \u0026amp; Skin-Friendly:\u003c\/strong\u003e Naturally antibacterial and hypoallergenic fabric helps reduce odour and irritation, perfect for sensitive skin and all-day comfort.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003cstrong\u003eEco-Friendly:\u003c\/strong\u003e Crafted from sustainable bamboo fibres, offering a performance t-shirt for men with a lower environmental impact.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item a-size-base a-color-base\"\u003e\u003cstrong\u003e4-way Stretch Fit:\u003c\/strong\u003e Fade-resistant, shape-retaining fabric with added stretch ensures this men’s t-shirt maintains fit and softness wash after wash.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e: Bamboo 67%, Cotton 28%, Spandex 5%\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet Quantity:\u003c\/strong\u003e 1 N\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eProduct Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience premium comfort with the Heelium Men’s T-Shirt, crafted from high-quality bamboo fabric for a soft, smooth, and breathable feel.\u003c\/p\u003e\n\u003cp\u003eThis men’s t-shirt is naturally moisture-wicking and odour-resistant, keeping you cool and fresh throughout the day. The lightweight and stretchy material ensures a perfect fit while being gentle on sensitive skin. \u003c\/p\u003e\n\u003cp\u003eDurable and eco-friendly, this t-shirt for men maintains its shape and softness even after multiple washes. Ideal for everyday wear, casual outings, workouts, or lounging, this bamboo men’s t-shirt combines style, comfort, and sustainability effortlessly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eADDITIONAL INFORMATION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManufactured, Packed \u0026amp; Marketed by:\u003c\/strong\u003e Heelium Sports Private Limited\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heelium","offers":[{"title":"Small - 96 cm  |  38 in \/ Black","offer_id":48500743733491,"sku":"M-ROUND-TEE-BLK-S","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Small - 96 cm  |  38 in \/ Grey","offer_id":48500743766259,"sku":"M-ROUND-TEE-DGY-S","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Small - 96 cm  |  38 in \/ Blue","offer_id":48500743799027,"sku":"M-ROUND-TEE-BLU-S","price":990.0,"currency_code":"INR","in_stock":false},{"title":"Medium - 101 cm  |  40 in \/ Black","offer_id":48500743831795,"sku":"M-ROUND-TEE-BLK-M","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Medium - 101 cm  |  40 in \/ Grey","offer_id":48500743864563,"sku":"M-ROUND-TEE-DGY-M","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Medium - 101 cm  |  40 in \/ Blue","offer_id":48500743897331,"sku":"M-ROUND-TEE-BLU-M","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Large - 106 cm  |  42 in \/ Black","offer_id":48500743930099,"sku":"M-ROUND-TEE-BLK-L","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Large - 106 cm  |  42 in \/ Grey","offer_id":48500743962867,"sku":"M-ROUND-TEE-DGY-L","price":990.0,"currency_code":"INR","in_stock":true},{"title":"Large - 106 cm  |  42 in \/ Blue","offer_id":48500743995635,"sku":"M-ROUND-TEE-BLU-L","price":990.0,"currency_code":"INR","in_stock":true},{"title":"X-Large - 111 cm  |  44 in \/ Black","offer_id":48500744028403,"sku":"M-ROUND-TEE-BLK-XL","price":990.0,"currency_code":"INR","in_stock":true},{"title":"X-Large - 111 cm  |  44 in \/ Grey","offer_id":48500744061171,"sku":"M-ROUND-TEE-DGY-XL","price":990.0,"currency_code":"INR","in_stock":true},{"title":"X-Large - 111 cm  |  44 in \/ Blue","offer_id":48500744093939,"sku":"M-ROUND-TEE-BLU-XL","price":990.0,"currency_code":"INR","in_stock":true},{"title":"2X-Large - 116 cm  |  46 in \/ Black","offer_id":48500744126707,"sku":"M-ROUND-TEE-BLK-2XL","price":990.0,"currency_code":"INR","in_stock":false},{"title":"2X-Large - 116 cm  |  46 in \/ Grey","offer_id":48500744159475,"sku":"M-ROUND-TEE-DGY-2XL","price":990.0,"currency_code":"INR","in_stock":true},{"title":"2X-Large - 116 cm  |  46 in \/ Blue","offer_id":48500744192243,"sku":"M-ROUND-TEE-BLU-2XL","price":990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/9772\/4232\/files\/Tshirt_-_Black.png?v=1771262971"}],"url":"https:\/\/heelium.in\/collections\/new-arrival.oembed","provider":"Heelium","version":"1.0","type":"link"}