High agency
Find the problem, propose a way forward and act. Ask for context when it matters; keep progress moving without constant follow-ups.
Founder’s Office – Growth & Marketing
Careers at Heelium · Founder’s Office
Growth & Marketing
Turn ambitious ideas into better customer experiences. Own the work that connects marketing, brand, design, our website and CX.
Explore the applicationFounder’s Office (Front-End) · Commercial execution role
The opportunity
Be the person who makes it happen.
Heelium makes bamboo-based everyday essentials across apparel, socks, towels and accessories. This role sits at the centre of what a customer sees, feels and experiences.
Working directly with the Founder, you will turn strategy into coordinated, high-quality execution. You will spot bottlenecks, align teams and step in to do the work when speed or quality is at risk.
You will move between marketing, branding, design, customer experience and website UX. The common thread is accountability: take an initiative from a decision to a verified result.
How we work
Ownership is visible in the details.
Execution with judgement
Move from a decision to a shipped result. Know when to execute yourself, bring others together or escalate a consequential risk.
Ethics & low ego
Be honest about the numbers and the setbacks. Protect customers and quality. Seek feedback and care more about the outcome than the credit.
Systems that close loops
Make owners, deadlines and decisions clear. Fix the underlying process so the same issue does not keep returning.
Your scope
From idea to live. And the result after.
Campaigns & launches
Translate priorities into clear briefs, owners and timelines. Keep marketing, creative, website and CX ready for the same launch.
Website & UX
Identify friction, coordinate or execute improvements, check the customer journey and measure whether the change helped.
Customer insight
Turn recurring questions, complaints and feedback into actionable changes across product presentation, design and communication.
Operating rhythm
Build trackers, feedback loops and decision routines that surface risks early and reduce the Founder’s execution follow-ups.
Real work, real decisions
The problems you will walk into
- A campaign is stuck between teams. You create clarity, resolve the dependency and get it shipped.
- Website conversion drops. You check the evidence, contain customer impact and drive a verified fix.
- Customer insights are not reaching design or marketing. You build a feedback loop that changes decisions.
- Too much depends on the Founder chasing updates. You take over the operating rhythm and close the loops.
What good looks like
Build momentum that lasts.
Your first 90 days
Understand the customer journey and current metrics, clarify priorities and owners, establish a reliable execution rhythm and take a meaningful initiative from idea to live.
By six months
Faster campaign and website execution, better coordination across marketing/design/CX, measurable progress on conversion, acquisition efficiency or retention, and less Founder time spent tracking execution.
What you bring
- Experience in a high-growth startup, consulting, or as a founder or early employee, with evidence of hands-on delivery.
- Ability to connect marketing, design, UX and CX, and execute across functions.
- A track record of driving outcomes, making decisions with incomplete information and communicating clearly.
- High standards for quality, speed, ethics and accountability, plus the humility to learn.
You should enjoy taking responsibility beyond a narrow job description. You will have direct exposure to the Founder, influence the customer experience and learn how a consumer company scales.
Your application
Show us how you think. Prove what you have owned.
AI-generated answers will be filtered out. We are hiring you, not adding a subscription. Write in your own words and use your own experiences and judgement.
Set aside 25–35 minutes for five sections: your background, ownership examples, role-specific experience, practical scenarios and working fit. Concise, specific answers matter more than polished language.
Apply with evidence
Bring a CV link, one relevant example and your individual contribution. Anonymised examples and approximate figures are welcome.
Discuss the work
If shortlisted, walk us through your decisions, trade-offs and outcomes. Expect practical questions grounded in the role.
Meet the Founder
Discuss the scope, expectations and mutual fit before moving forward.
A few things to know
How is the work location decided?
The work location and working arrangement will depend on the company’s needs and will be discussed during the hiring process.
What does the intensity look like?
Priorities can change quickly. Launches, urgent customer issues and operational disruptions can require additional hours and prompt decisions. We look for calm ownership, clear communication and reliable follow-through.
What experience matters most?
Relevant hands-on experience and evidence of solving difficult problems. Your application should show what you personally delivered, not only the companies or titles on your CV.
What is the compensation?
Compensation will be competitive and aligned with the ownership and impact expected. Share your expected range in the application so we can discuss fit.
Do I need to create a presentation or a new project?
No. The application uses concise written responses and hypothetical scenarios. Share existing work where possible and do not disclose confidential material.
Build with Heelium
Ready to own the outcome?
If this is the kind of work you want to do, we would like to understand how you think and what you have built.
Start my application ↗25–35 minutes · Opens in Google Forms